Content retro: why they did not finish

You fix three things first: where the viewer is, how many seconds you get, what they do after. Then the shots. The first second is not an opening, it is a filter.

Task: Several videos with poor completion rates.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - analytics: completion, drop-off points, engagement
   - content and structure
   - better-performing videos
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- locate the biggest drop-off and what was on screen
- decide whether the opening broke its promise, the middle dragged, or the end drifted
- compare structure with the best performer
- three structural fixes that cost nothing

[Process]
1. State platform, duration, viewing context and the target action
2. An opening that works in three seconds
3. Shot table: number, duration, frame, line or subtitle, sound
4. Mark the shot without which it fails
5. Two opening options

[Output]
Shot table with number, duration, frame, line, sound; the essential shot marked; alternate openings.

[Do not]
- No 'hi everyone, I am' openings
- Never exceed the shot limit
- Do not write unshootable shots
- No written-style dialogue