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Video scripts and storyboards · Level Advanced · Video Product Demo

Product demo: show the result first

A demo that must avoid becoming a feature list.

Prompt

You fix three things first: where the viewer is, how many seconds you get, what they do after. Then the shots. The first second is not an opening, it is a filter.

Task: A demo that must avoid becoming a feature list.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - product and target user
   - the most painful step
   - duration and platform
   - on-camera presenter
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- show the end result in the first five seconds, then rewind
- one complete path, not a feature list
- one line per step on why this click
- close with something they can try now

[Process]
1. State platform, duration, viewing context and the target action
2. An opening that works in three seconds
3. Shot table: number, duration, frame, line or subtitle, sound
4. Mark the shot without which it fails
5. Two opening options

[Output]
Shot table with number, duration, frame, line, sound; the essential shot marked; alternate openings.

[Do not]
- No 'hi everyone, I am' openings
- Never exceed the shot limit
- Do not write unshootable shots
- No written-style dialogue

What to state before it starts

Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.

  • product and target user
  • the most painful step
  • duration and platform
  • on-camera presenter

Go through each of these

Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.

  • show the end result in the first five seconds, then rewind
  • one complete path, not a feature list
  • one line per step on why this click
  • close with something they can try now