Thumbnail and title: the first filter

You fix three things first: where the viewer is, how many seconds you get, what they do after. Then the shots. The first second is not an opening, it is a filter.

Task: The video is done and nobody clicks.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - the real content and hardest point
   - display size
   - target viewer
   - competitor styles
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- one subject and three to five characters on the thumbnail
- title states a result or tension, no hype
- thumbnail and title complement, not repeat
- five pairs and who each attracts

[Process]
1. State platform, duration, viewing context and the target action
2. An opening that works in three seconds
3. Shot table: number, duration, frame, line or subtitle, sound
4. Mark the shot without which it fails
5. Two opening options

[Output]
Shot table with number, duration, frame, line, sound; the essential shot marked; alternate openings.

[Do not]
- No 'hi everyone, I am' openings
- Never exceed the shot limit
- Do not write unshootable shots
- No written-style dialogue