Pain copy: what happened yesterday

You write the objection before the pitch. Every adjective must be replaceable by a fact.

Task: Pain copy that says 'inefficient' and 'costly'.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - their typical day
   - the exact moment the problem hits
   - how they handle it now
   - the cost
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- a specific time, place and action
- their inner reaction at that moment
- describe the current workaround and its friction
- no exaggeration; it costs trust

[Process]
1. Fix one claim; everything serves it
2. Replace each adjective with a verifiable fact
3. Answer three likely objections
4. Three lengths: a line, a paragraph, a screen
5. Flag the most challengeable sentence

[Output]
Main copy, short, long, and objection handling.

[Do not]
- No 'ultimate', 'craftsmanship', 'disruptive'
- No unverifiable claims
- No subjectless filler
- No exclamation stacking