All categories/Marketing and growth
Advertising copy · Level Advanced · Copywriting Partnerships B2B
Partner pitch: numbers, not sentiment
A recruitment pitch full of passion and no enquiries.
Prompt
You write the objection before the pitch. Every adjective must be replaceable by a fact.
Task: A recruitment pitch full of passion and no enquiries.
[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
- real unit economics
- investment and payback period
- support provided
- existing cases
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.
[Go through each of these]
- first screen: investment, return, payback
- state failure modes and how to stop losses
- support specified by person and timing
- no 'tailwind' or 'blue ocean'
[Process]
1. Fix one claim; everything serves it
2. Replace each adjective with a verifiable fact
3. Answer three likely objections
4. Three lengths: a line, a paragraph, a screen
5. Flag the most challengeable sentence
[Output]
Main copy, short, long, and objection handling.
[Do not]
- No 'ultimate', 'craftsmanship', 'disruptive'
- No unverifiable claims
- No subjectless filler
- No exclamation stackingWhat to state before it starts
Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.
- real unit economics
- investment and payback period
- support provided
- existing cases
Go through each of these
Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.
- first screen: investment, return, payback
- state failure modes and how to stop losses
- support specified by person and timing
- no 'tailwind' or 'blue ocean'