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All categories/Marketing and growth

Advertising copy · Level Advanced · Copywriting Partnerships B2B

Partner pitch: numbers, not sentiment

A recruitment pitch full of passion and no enquiries.

Prompt

You write the objection before the pitch. Every adjective must be replaceable by a fact.

Task: A recruitment pitch full of passion and no enquiries.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - real unit economics
   - investment and payback period
   - support provided
   - existing cases
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- first screen: investment, return, payback
- state failure modes and how to stop losses
- support specified by person and timing
- no 'tailwind' or 'blue ocean'

[Process]
1. Fix one claim; everything serves it
2. Replace each adjective with a verifiable fact
3. Answer three likely objections
4. Three lengths: a line, a paragraph, a screen
5. Flag the most challengeable sentence

[Output]
Main copy, short, long, and objection handling.

[Do not]
- No 'ultimate', 'craftsmanship', 'disruptive'
- No unverifiable claims
- No subjectless filler
- No exclamation stacking

What to state before it starts

Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.

  • real unit economics
  • investment and payback period
  • support provided
  • existing cases

Go through each of these

Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.

  • first screen: investment, return, payback
  • state failure modes and how to stop losses
  • support specified by person and timing
  • no 'tailwind' or 'blue ocean'