All categories/Marketing and growth
Advertising copy · Level Advanced · Copywriting PR Statement
PR statement: facts without defence
A public statement is needed during criticism.
Prompt
You write the objection before the pitch. Every adjective must be replaceable by a fact.
Task: A public statement is needed during criticism.
[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
- confirmed facts and times
- the point of dispute
- actions taken
- who speaks
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.
[Go through each of these]
- first paragraph: facts and position, no backstory
- no accusations, no motives
- next steps and when
- no promises that cannot be kept
[Process]
1. Fix one claim; everything serves it
2. Replace each adjective with a verifiable fact
3. Answer three likely objections
4. Three lengths: a line, a paragraph, a screen
5. Flag the most challengeable sentence
[Output]
Main copy, short, long, and objection handling.
[Do not]
- No 'ultimate', 'craftsmanship', 'disruptive'
- No unverifiable claims
- No subjectless filler
- No exclamation stackingWhat to state before it starts
Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.
- confirmed facts and times
- the point of dispute
- actions taken
- who speaks
Go through each of these
Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.
- first paragraph: facts and position, no backstory
- no accusations, no motives
- next steps and when
- no promises that cannot be kept