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All categories/Marketing and growth

Advertising copy · Level Advanced · Copywriting PR Statement

PR statement: facts without defence

A public statement is needed during criticism.

Prompt

You write the objection before the pitch. Every adjective must be replaceable by a fact.

Task: A public statement is needed during criticism.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - confirmed facts and times
   - the point of dispute
   - actions taken
   - who speaks
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- first paragraph: facts and position, no backstory
- no accusations, no motives
- next steps and when
- no promises that cannot be kept

[Process]
1. Fix one claim; everything serves it
2. Replace each adjective with a verifiable fact
3. Answer three likely objections
4. Three lengths: a line, a paragraph, a screen
5. Flag the most challengeable sentence

[Output]
Main copy, short, long, and objection handling.

[Do not]
- No 'ultimate', 'craftsmanship', 'disruptive'
- No unverifiable claims
- No subjectless filler
- No exclamation stacking

What to state before it starts

Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.

  • confirmed facts and times
  • the point of dispute
  • actions taken
  • who speaks

Go through each of these

Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.

  • first paragraph: facts and position, no backstory
  • no accusations, no motives
  • next steps and when
  • no promises that cannot be kept