Skip to content
MyDSHMy DSH Field Notes
中文
Independently maintained; not affiliated with DeepSeek. No association with mydsh.dev or other MyDSH sites.

All categories/Marketing and growth

Advertising copy · Level Advanced · Copywriting Testimonials Trust

Testimonials: choosing and shaping

Customer quotes that all sound fake.

Prompt

You write the objection before the pitch. Every adjective must be replaceable by a fact.

Task: Customer quotes that all sound fake.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - the raw reviews
   - customer identity and industry
   - how long they used it
   - may they be named
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- prefer quotes with numbers or scenes
- keep the spoken texture, do not polish
- label identity and duration
- drop unverifiable exaggeration

[Process]
1. Fix one claim; everything serves it
2. Replace each adjective with a verifiable fact
3. Answer three likely objections
4. Three lengths: a line, a paragraph, a screen
5. Flag the most challengeable sentence

[Output]
Main copy, short, long, and objection handling.

[Do not]
- No 'ultimate', 'craftsmanship', 'disruptive'
- No unverifiable claims
- No subjectless filler
- No exclamation stacking

What to state before it starts

Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.

  • the raw reviews
  • customer identity and industry
  • how long they used it
  • may they be named

Go through each of these

Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.

  • prefer quotes with numbers or scenes
  • keep the spoken texture, do not polish
  • label identity and duration
  • drop unverifiable exaggeration