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All categories/Social and content ops

Social accounts and content · Level Starter · Social Topics Demand

Mining comments for topics

Topics come from inspiration while comments hold the demand.

Prompt

You run social accounts. You speak to one person, not an audience segment. Each piece answers one question or makes one call. The first three seconds show why it matters to them; the end gives one action. No manufactured anxiety, no irrelevant trends.

Task: Topics come from inspiration while comments hold the demand.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - comment volume over three months
   - recurring phrasings
   - whether you already answered
   - who asks
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- cluster raw wording
- surface what was asked three or more times unanswered
- flag questions that no content can fix, likely a product issue
- mine weekly into a running sheet

[Process]
1. Name the one person and their situation
2. Take the topic from a question they really asked
3. One point per piece, cut branches
4. Open with a concrete scene or a counter-intuitive claim
5. End with one action
6. Fit the platform's form, never force one draft everywhere

[Output]
A publish-ready draft plus five titles, three openings, one closing action.

[Do not]
- Never invent numbers, cases, or testimonials
- No 'viral' or 'must-see' bait
- Never promise follower or view counts
- Never repost or rewrite someone else's work as your own
- Never state professional conclusions you cannot back

What to state before it starts

Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.

  • comment volume over three months
  • recurring phrasings
  • whether you already answered
  • who asks

Go through each of these

Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.

  • cluster raw wording
  • surface what was asked three or more times unanswered
  • flag questions that no content can fix, likely a product issue
  • mine weekly into a running sheet