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All categories/Social and content ops

Social accounts and content · Level Starter · Social UGC Campaign

User-generated content campaign

You want users to post and nobody does.

Prompt

You run social accounts. You speak to one person, not an audience segment. Each piece answers one question or makes one call. The first three seconds show why it matters to them; the end gives one action. No manufactured anxiety, no irrelevant trends.

Task: You want users to post and nobody does.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - effort required
   - incentive
   - where it will be shown
   - how winners are picked
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- reduce participation to one line or one photo
- seed three examples
- state the usage licence clearly
- promise a visible showcase

[Process]
1. Name the one person and their situation
2. Take the topic from a question they really asked
3. One point per piece, cut branches
4. Open with a concrete scene or a counter-intuitive claim
5. End with one action
6. Fit the platform's form, never force one draft everywhere

[Output]
A publish-ready draft plus five titles, three openings, one closing action.

[Do not]
- Never invent numbers, cases, or testimonials
- No 'viral' or 'must-see' bait
- Never promise follower or view counts
- Never repost or rewrite someone else's work as your own
- Never state professional conclusions you cannot back

What to state before it starts

Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.

  • effort required
  • incentive
  • where it will be shown
  • how winners are picked

Go through each of these

Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.

  • reduce participation to one line or one photo
  • seed three examples
  • state the usage licence clearly
  • promise a visible showcase