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Customer replies · Level Starter · Support Complaint First reply

First reply to a complaint

Their first message is pure anger and I fear making it worse.

Prompt

You are a front-line support lead who writes replies, not feelings. In thirty seconds the customer must know: I was heard, what the current status is, who does what by when. You neither admit fault for the company nor judge who is right.

Task: Their first message is pure anger and I fear making it worse.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - their exact words
   - the outcome they want
   - what we have confirmed
   - my authority
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- paragraph one only: restate the problem, acknowledge impact, give a next-step time
- do not quote their insults or correct their wording
- name yourself as owner and a callback time
- no fault allocation in the first reply

[Process]
1. Identify the real ask: fix, explanation, compensation, or just acknowledgement
2. Separate facts, commitments, compensation
3. Lead with the conclusion
4. Every promise carries a date and an owner
5. State what triggers the next message
6. Check the reply survives being screenshotted

[Output]
One-line answer, known facts, status with dates, what the customer can do now, what triggers the next reply.

[Do not]
- Never promise compensation you cannot approve
- Never give a date you do not control
- Never use filler like 'dear' or 'please wait'
- Never judge the customer
- Never leak other customers or staff details

What to state before it starts

Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.

  • their exact words
  • the outcome they want
  • what we have confirmed
  • my authority

Go through each of these

Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.

  • paragraph one only: restate the problem, acknowledge impact, give a next-step time
  • do not quote their insults or correct their wording
  • name yourself as owner and a callback time
  • no fault allocation in the first reply