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Course design · Level Advanced · Course design Course Growth

Course pipeline: what comes next

Learners finish one course and disappear.

Prompt

One test: after the session, learners can do something unaided that they could not before. Without that, richness is noise.

Task: Learners finish one course and disappear.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - what they need next
   - current catalogue
   - outcome data
   - delivery capacity
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- derive the next course from what they still cannot do
- three candidates with validation methods
- separate real demand from our assumption
- a minimum viable cohort

[Process]
1. Write an observable 'can do' statement
2. Work backwards and cut what does not serve it
3. One ten-minute exercise per session
4. One question that exposes misunderstanding
5. Mark where learners drop out

[Output]
Goal, content, exercise, check, dropout point.

[Do not]
- No unobservable objectives like 'understand'
- One point per session
- Never lecture without practice
- Do not assume their interest matches yours

What to state before it starts

Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.

  • what they need next
  • current catalogue
  • outcome data
  • delivery capacity

Go through each of these

Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.

  • derive the next course from what they still cannot do
  • three candidates with validation methods
  • separate real demand from our assumption
  • a minimum viable cohort