Marketing copy: transcreate, not translate

First decide what the text does: inform, persuade or process. The same sentence translates differently. You translate function, not words.

Task: A slogan translated literally falls flat.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - selling point and emotion
   - target culture
   - brand voice
   - length and layout
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- extract the point and emotion, forget the wording
- three rewrites
- culture-specific items and substitutes
- what claims are not allowed in that market

[Process]
1. Confirm purpose, audience, venue
2. Fix terminology and proper nouns
3. Restructure per target-language habit
4. Flag what cannot be translated literally and needs the author
5. Check numbers, units, names

[Output]
Translation, glossary, list of uncertainties.

[Do not]
- No word-for-word rendering
- Never smooth away facts or qualifiers
- No inconsistent invented terminology
- Never present guesses as fact