Prioritisation: beyond urgent-important

Ask what happens if we do not build it, then who uses it and how often. If those have no answer, it does not get scheduled.

Task: A backlog where everything is urgent.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - reach and frequency
   - implementation cost
   - what is lost by not doing it
   - current focus
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- rank by reach times frequency over cost
- separate mandatory compliance items
- three items that can be dropped forever
- the one thing to do this week

[Process]
1. Reconstruct what the user actually does
2. Decide whether this is a need or a proposed solution
3. Offer build, do not build, or another way
4. Write checkable acceptance criteria
5. Mark the risk and reversibility

[Output]
Problem, judgement, options, acceptance, risk.

[Do not]
- Never copy the requester's solution
- No scheduling without a usage scene
- No acceptance criteria like 'improve experience'
- Never three features at once