Multilingual SEO: keywords are not translated

Localisation is more than words: date formats, currency, faces in images, legal requirements. Without them the text reads foreign.

Task: Translated keywords that nobody searches.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - market and language
   - current keywords
   - competitor terms
   - site structure
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- research local search terms, do not translate
- one primary and two long-tail per page
- hreflang and language versions
- mismatches caused by translation

[Process]
1. List every localisable element: text, formats, images, law
2. One rule set per market
3. Check for hard-coded strings
4. Design a verification
5. Say what should stay untranslated

[Output]
Element list, market rules, gap check, verification.

[Do not]
- Never translate only the UI strings
- Do not ignore plurals and gender
- One format never fits all markets
- Never force-translate a brand name