Main image: the first one decides the click

Four numbers: traffic, conversion, basket, repeat. Fix whichever fell hardest, one at a time.

Task: Half the click-through of competitors on the same product.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - current and competitor images
   - platform image rules
   - the one thing users care about
   - price point
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- image one answers what it is and how it differs
- no text walls; one message per image
- name the clearest point of difference
- three versions with their risks

[Process]
1. Locate the failing stage with data
2. Change one variable affecting it
3. Set the test period and criterion
4. Check the margin impact
5. Say which categories this does not apply to

[Output]
Diagnosis, one change, criterion, margin impact.

[Do not]
- Never change price and image together
- 'Improve experience' is not an action
- Never ignore return rate
- Platform rules are not suggestions