All categories/E-commerce
E-commerce
Product pages, support, campaigns, retention, reviews. Conversion lives in detail.
36 entries here · one process per category, checkpoints written per job
- Product selection: can it be sold twiceA dozen candidates and no filter.
- Pricing: three costs firstNew product pricing with wildly different competitor prices.
- Main image: the first one decides the clickHalf the click-through of competitors on the same product.
- Platform campaigns: worth joiningA platform campaign asks for a discount and the decision is unclear.
- Coupons: designed not to lose moneyCoupons to lift conversion with a fear of abuse.
- Inventory: when to clearStock sitting for three months; clear it or wait.
- Review management: handling negativesA few bad reviews hurting conversion.
- Support scripts: solve before explainingSlow, templated replies that make users angrier.
- After-sales: rules stated upfrontRefund disputes where users feel cheated.
- Logistics: managing expectationsSlow delivery blamed for reviews when timing was normal.
- Repeat purchase: what brings them backPlenty of new buyers, few return.
- Membership: thresholds and benefitsA membership scheme with no clear benefits.
- Launch cadence: how many at onceTen launches at once and none gained traction.
- Store design: should the homepage changeThe store homepage feels ugly and a rebuild is tempting.
- Competitor monitoring: what to watchPanic every time a competitor cuts price.
- Store diagnosis: funnel stage firstStore metrics are down with no starting point.
- Big sale prep: a countdown tableChaos before a major sale, with problems found on the last day.
- Profit: platform fees includedGood revenue and thin profit at year end.
- Category choice: which laneOpening a new store with several categories in mind.
- Livestream script: two hours without dead airA first livestream with a fear of silence.
- Lineup order: what comes firstA dozen products and no idea about order.
- Floor control: what the host cannot seeThe host talks while the numbers slide and nobody signals.
- Closing lines: a reason, not pressureOnly 'three left' comes to mind.
- Q&A: turning questions into selling pointsThe same questions repeat and answers vary.
- Livestream clips: one stream, three usesTwo hours of stream that vanish afterwards.
- Influencer selling: is the slot fee worth itA quote with a fixed fee plus commission.
- Paid traffic: test creative, then scaleAd spend brings imprecise traffic.
- Post-stream review: three tablesUnclear whether the stream went well or what to change.
- Cold start: the first ten streamsA new account with no viewers and doubts about persisting.
- Community upkeep: after the streamLively during the stream, gone afterwards.
- Studio setup: small budgetA first studio and no idea where the money should go.
- Compliance: what cannot be saidA suspension from saying the wrong thing.
- Content commerce: video that sellsViews without orders on shoppable videos.
- Private domain: posting without annoyingCustomers on WeChat and no idea what to post.
- Service stream: complaints into trustMany complaints and a stream to address them.
- Account positioning: what and to whomA scattered account with imprecise followers.
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