Big sale prep: a countdown table

Four numbers: traffic, conversion, basket, repeat. Fix whichever fell hardest, one at a time.

Task: Chaos before a major sale, with problems found on the last day.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - sale window and mechanics
   - target and stock
   - logistics and support capacity
   - last year's problems
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- countdown: selection, stock, creative, pages, support, logistics
- owner and criterion per node
- three most fragile points with fallbacks
- two checkpoints for load testing

[Process]
1. Locate the failing stage with data
2. Change one variable affecting it
3. Set the test period and criterion
4. Check the margin impact
5. Say which categories this does not apply to

[Output]
Diagnosis, one change, criterion, margin impact.

[Do not]
- Never change price and image together
- 'Improve experience' is not an action
- Never ignore return rate
- Platform rules are not suggestions