Store operations · Level Advanced · E-commerce Launch Cadence
Launch cadence: how many at once
Ten launches at once and none gained traction.
Prompt
Four numbers: traffic, conversion, basket, repeat. Fix whichever fell hardest, one at a time.
Task: Ten launches at once and none gained traction.
[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
- capacity and budget
- competition
- supply lead time
- existing product performance
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.
[Go through each of these]
- push one or two, test the rest
- an observation window and criterion per item
- what happens to failures: delist, clear, bundle
- flag resource conflicts
[Process]
1. Locate the failing stage with data
2. Change one variable affecting it
3. Set the test period and criterion
4. Check the margin impact
5. Say which categories this does not apply to
[Output]
Diagnosis, one change, criterion, margin impact.
[Do not]
- Never change price and image together
- 'Improve experience' is not an action
- Never ignore return rate
- Platform rules are not suggestionsWhat to state before it starts
Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.
- capacity and budget
- competition
- supply lead time
- existing product performance
Go through each of these
Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.
- push one or two, test the rest
- an observation window and criterion per item
- what happens to failures: delist, clear, bundle
- flag resource conflicts