All categories/Writing and copy
Writing and copy
From angle to draft. State the reader, the occasion and what to avoid, and the filler disappears.
47 entries here · one process per category, checkpoints written per job
- Long-form article: outline first, draft secondYou have a topic but no structure, and you can feel it drifting. Get a three-level outline first, fix it, then ask for the draft.
- Social post: open with a scene, not a manualYou need a social post that reads spoken and concrete, with images in the reader's head, instead of a feature list.
- Product page: turn claims into evidenceA product page that sounds lively but does not convert usually has adjectives where evidence should be.
- Ten titles: criteria before candidatesThe draft is done and every title you invent sounds the same.
- WeChat long-form: a full 2,000-word draft without fillerI have one topic line and a vague direction. I need a publishable long-form WeChat article for existing customers.
- Zhihu answer: verdict first, reasoning secondWrite an answer that can rank under a question with many upvoted answers. It wins on information gain, not prose.
- Xiaohongshu note: make them save it in three linesI need a save-worthy product note. I have used it for over a month and know the real pros and cons.
- Short-video voiceover: one point in 60 secondsI am on camera myself with one point to make and no teleprompter experience. The script has to read smoothly out loud.
- Landing page: what it is, who it is for, what it savesFull copy for a SaaS landing page. Most visitors arrive from ads and leave within 15 seconds.
- Press release: written so others can reprint itWe need a product-launch press release that media will reprint without mangling the facts.
- Job description: requirements that actually filterWe are hiring and drowning in mismatched resumes. The JD should screen out half of them by itself.
- Cold email: the first message to a strangerFirst email to a prospect who has never heard of us and gets dozens a day. The only goal is not being deleted.
- Release note: technical change into user benefitA release note for users covering six features, two fixes and one breaking change.
- Conference talk: one real problem in 18 minutesAn 18-minute industry talk. Half the room are peers, half customers, and it must not become a sales pitch.
- Podcast interview outline: questions people answer honestlyA one-hour interview is booked. The goal is information, not mutual compliments.
- Course page: make 'learn' a verifiable outcomeA six-week cohort needs enrolments at a non-trivial price. It has to persuade people who are on the fence.
- White paper summary: readable by a non-expertA one-page summary of a 40-page industry white paper. The reader is an executive with ten minutes.
- Product page: specs turned into reasons to buyA home-appliance product page. Specs match the competition, so the gap has to come from scenes and detail.
- Nine-post series: one story across nine postsTell one project story across nine posts in two weeks. Each post must stand alone yet connect.
- Brand story: from one small event to why we existA brand-story page for the website. The founder has a real story but does not want sentimentality.
- Twenty headlines: different doors into one pieceThe article is done. I need twenty headlines for A/B testing without clickbait.
- One long piece into five short postsA 3,000-word article has to become five standalone short posts for different platforms.
- Year-end self-review: facts, not declarationsThe company wants a year-end review. I do not want a template from the internet or a laundry list.
- Resume project entry: decisions, not participationMy resume project entries are vague and get no replies. Rewrite them the way a hiring manager reads.
- Outreach DM: first message to a creator or peerI want to collaborate with a creator who has a bigger audience. The risk is being read as a mass ad.
- Explaining tech to outsiders: parents or clientsA technical concept must land with someone outside the field, or trust is lost.
- De-AI the draft: cut the sentences that read as machine-madeThe draft is mine but went through a model, so it reads like a wire release. Make it human again.
- Cut to length: halve it without losing informationA 3,000-character draft must become 1,500 without losing conclusions or numbers.
- Expand: ask for material instead of paddingA 200-character outline must become 800. That is all the material I have, and I do not want invented examples.
- Tone shift: the same message, harder and softerThe same message goes to two people: one needs firmness, the other needs room.
- Proofread: typos, punctuation, contradictory numbersFinal proofread of an external document. Find what is wrong; do not rewrite it.
- Academic polishing: state the contribution, not the hypeThe introduction and discussion need polishing. My supervisor says the contribution is invisible, and I do not want adjectives.
- Technical doc into support languageAn internal technical doc must become scripts a non-technical support agent can read out loud.
- Long article into a checklistA long article must become a meeting-ready checklist colleagues read in two minutes.
- Bullet points into flowing proseThe report has only bullets and reads choppy. Turn them into paragraphs that can be read aloud.
- Transcript into written formA transcript full of repetition and filler must become publishable written text.
- Written text into spoken formA written script must be spoken, but the sentences are long and sound like a document being read.
- Terminology: one name per thingOne feature is called three different things across the document, and customers think they are different.
- Ad-law compliance checkE-commerce and WeChat copy is about to publish; find absolute claims that may violate advertising rules.
- Aligning the external statementSomething went wrong and three teams must speak externally. The lines must agree without sounding scripted.
- Responding to a bad reviewA shop got an emotional bad review. A poor reply drives away more prospects than the review itself.
- Complaint into a proposalI need to complain, but anger makes people defensive. The message has to be one they want to resolve.
- Mixed Chinese-English formattingChinese, English, numbers and units are formatted inconsistently. Unify them under one enforceable rule set.
- Headline: pull without exaggeratingThe current headline is flat. Make it clickable without distorting the content.
- Officialese into an internal noticeAn external formal document must become a notice employees understand and can act on.
- Voice memo into executable instructionsThe boss sent a two-minute voice message, all spoken. Turn it into instructions a team can execute.
- Number and unit consistency checkThe numbers in a report do not reconcile. Find them before publication.
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