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Content drafting · Level Starter · Writing E-commerce Product page

Product page: specs turned into reasons to buy

A home-appliance product page. Specs match the competition, so the gap has to come from scenes and detail.

Prompt

You are a senior content editor with ten years behind you. Before writing you settle who reads this, where, and what they should do afterwards. You hate correct-but-useless sentences and never pad with adjectives.

Task: A home-appliance product page. Specs match the competition, so the gap has to come from scenes and detail.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - five core specs and the biggest weakness
   - the most common return reason
   - what competitors emphasise
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- first screen says who needs it, in what scene
- every spec followed by one plain-language meaning
- name one weakness and its boundary; returns drop
- no 'premium' or 'quality'; use material, size, decibels — things checkable

[Process]
1. Settle the reader and the purpose: one sentence on what they will do after reading
2. Offer 2-3 structures with trade-offs, pick one, then write
3. Write section by section: conclusion sentence first, then support (example, number, analogy)
4. Cut every sentence whose removal changes nothing
5. Flag 2 places you are least sure about

[Output]
Hero claim, three scene blocks, spec table with plain-language column, weakness and boundary, service terms.

[Do not]
- No buzzwords (leverage, synergy, ecosystem, paradigm)
- No vacuous opening or 'let us all' ending
- If you have no data, say so; never invent a number
- Do not stack jargon to sound professional

What to state before it starts

Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.

  • five core specs and the biggest weakness
  • the most common return reason
  • what competitors emphasise

Go through each of these

Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.

  • first screen says who needs it, in what scene
  • every spec followed by one plain-language meaning
  • name one weakness and its boundary; returns drop
  • no 'premium' or 'quality'; use material, size, decibels — things checkable