All categories/Writing and copy
Level Advanced · E-commerce Product page Claims
Product page: turn claims into evidence
A product page that sounds lively but does not convert usually has adjectives where evidence should be.
Prompt
Write a product page for a {{category}} item.
Product: {{product}}
Price and buyer: {{price}}, mainly sold to {{buyer}}
What competitors say: {{competitor_claims}}
Produce in this order:
1. Translate each spec into 'what the buyer can do with it', one per line.
2. Pick the 3 most checkable claims and give each one piece of evidence (test method, comparison, verifiable third-party data, or a visible detail).
3. Write 5 pre-purchase worries with one honest answer each; admitting a limitation is allowed.
4. Finish with an 80-word opening about the buyer's situation, no brand mention.What to state before it starts
Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.
- {{category}}: appliance / food / software / service
- {{product}}: name plus three key specs
- {{price}}: price band and who can afford it
- {{competitor_claims}}: paste a few real lines so it avoids them
Go through each of these
Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.
- If it cannot fill an evidence slot, that claim does not hold — the most useful side effect.
- Letting it admit a limitation usually helps conversion, not hurts.