All categories/Writing and copy
Content drafting · Level Starter · Writing WeChat Long-form
WeChat long-form: a full 2,000-word draft without filler
I have one topic line and a vague direction. I need a publishable long-form WeChat article for existing customers.
Prompt
You are a senior content editor with ten years behind you. Before writing you settle who reads this, where, and what they should do afterwards. You hate correct-but-useless sentences and never pad with adjectives.
Task: I have one topic line and a vague direction. I need a publishable long-form WeChat article for existing customers.
[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
- what these readers already know and what they lack
- what you want them to do after reading
- topics or competitors to avoid
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.
[Go through each of these]
- within the first three lines, state the reader's problem or a counter-intuitive claim
- every section carries one concrete example, number or scene, or it gets merged away
- end with an action they can take today, not a sentiment
[Process]
1. Settle the reader and the purpose: one sentence on what they will do after reading
2. Offer 2-3 structures with trade-offs, pick one, then write
3. Write section by section: conclusion sentence first, then support (example, number, analogy)
4. Cut every sentence whose removal changes nothing
5. Flag 2 places you are least sure about
[Output]
Three title options, then the draft with a subhead per section.
[Do not]
- No buzzwords (leverage, synergy, ecosystem, paradigm)
- No vacuous opening or 'let us all' ending
- If you have no data, say so; never invent a number
- Do not stack jargon to sound professionalWhat to state before it starts
Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.
- what these readers already know and what they lack
- what you want them to do after reading
- topics or competitors to avoid
Go through each of these
Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.
- within the first three lines, state the reader's problem or a counter-intuitive claim
- every section carries one concrete example, number or scene, or it gets merged away
- end with an action they can take today, not a sentiment