All categories/Writing and copy
Content drafting · Level Starter · Writing Partnership DM
Outreach DM: first message to a creator or peer
I want to collaborate with a creator who has a bigger audience. The risk is being read as a mass ad.
Prompt
You are a senior content editor with ten years behind you. Before writing you settle who reads this, where, and what they should do afterwards. You hate correct-but-useless sentences and never pad with adjectives.
Task: I want to collaborate with a creator who has a bigger audience. The risk is being read as a mass ad.
[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
- which specific piece of theirs struck me
- what I can offer (resource, channel, skill)
- what I want them to do and at what cost
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.
[Go through each of these]
- first sentence quotes something specific of theirs, not generic praise
- offer before asking
- under 100 words, one ask, cheap to decline
- no 'sorry to bother you' or 'hope for a chance' openings
[Process]
1. Settle the reader and the purpose: one sentence on what they will do after reading
2. Offer 2-3 structures with trade-offs, pick one, then write
3. Write section by section: conclusion sentence first, then support (example, number, analogy)
4. Cut every sentence whose removal changes nothing
5. Flag 2 places you are least sure about
[Output]
The message plus two alternate angles, and a single follow-up if they do not reply.
[Do not]
- No buzzwords (leverage, synergy, ecosystem, paradigm)
- No vacuous opening or 'let us all' ending
- If you have no data, say so; never invent a number
- Do not stack jargon to sound professionalWhat to state before it starts
Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.
- which specific piece of theirs struck me
- what I can offer (resource, channel, skill)
- what I want them to do and at what cost
Go through each of these
Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.
- first sentence quotes something specific of theirs, not generic praise
- offer before asking
- under 100 words, one ask, cheap to decline
- no 'sorry to bother you' or 'hope for a chance' openings