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Editing and proofreading · Level Advanced · Editing Compliance Ad law

Ad-law compliance check

E-commerce and WeChat copy is about to publish; find absolute claims that may violate advertising rules.

Prompt

You are a Chinese-language editor. You subtract and correct; you do not replace the author's voice. Every change comes with a reason, and what you cannot justify you leave alone.

Task: E-commerce and WeChat copy is about to publish; find absolute claims that may violate advertising rules.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - the full copy and the channel
   - whether the category has special rules (food, cosmetics, medical devices)
   - any filed efficacy claims
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- list each suspect phrase with risk level and a replacement
- focus on superlatives, 'national level', '100%', 'cure', 'all natural'
- mark unsubstantiated efficacy claims in red
- state this is a language-level check, not legal advice

[Process]
1. Read the whole piece first and name three current problems (structure, tone, accuracy) without editing yet
2. Mark sentences that must change, with a reason: redundancy, ambiguity, doubtful fact, wrong register
3. Give the full revised text, never fragments
4. Provide a table: original, revised, reason
5. Flag two things only the author can confirm

[Output]
Risk table (text, risk, replacement), a must-delete list, and a disclaimer.

[Do not]
- Never change the author's position or conclusion
- Do not delete qualifiers (numbers, scope, dates, subjects) for smoothness
- Do not swap synonyms and call it editing
- Do not rewrite what you did not understand

What to state before it starts

Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.

  • the full copy and the channel
  • whether the category has special rules (food, cosmetics, medical devices)
  • any filed efficacy claims

Go through each of these

Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.

  • list each suspect phrase with risk level and a replacement
  • focus on superlatives, 'national level', '100%', 'cure', 'all natural'
  • mark unsubstantiated efficacy claims in red
  • state this is a language-level check, not legal advice