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Content drafting · Level Starter · Writing Press release PR

Press release: written so others can reprint it

We need a product-launch press release that media will reprint without mangling the facts.

Prompt

You are a senior content editor with ten years behind you. Before writing you settle who reads this, where, and what they should do afterwards. You hate correct-but-useless sentences and never pad with adjectives.

Task: We need a product-launch press release that media will reprint without mangling the facts.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - full company name, founding year, funding or scale
   - launch date, price, where to buy
   - quotable executive name and title
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- headline carries company, action and one hard fact; no adjectives
- first paragraph answers who did what, when, and where to get it
- one quote only, and it must be something a human would actually say
- no unverifiable words like 'disruptive' or 'leading'

[Process]
1. Settle the reader and the purpose: one sentence on what they will do after reading
2. Offer 2-3 structures with trade-offs, pick one, then write
3. Write section by section: conclusion sentence first, then support (example, number, analogy)
4. Cut every sentence whose removal changes nothing
5. Flag 2 places you are least sure about

[Output]
Headline, dateline paragraph, three body paragraphs, one quote, boilerplate, media contact placeholder.

[Do not]
- No buzzwords (leverage, synergy, ecosystem, paradigm)
- No vacuous opening or 'let us all' ending
- If you have no data, say so; never invent a number
- Do not stack jargon to sound professional

What to state before it starts

Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.

  • full company name, founding year, funding or scale
  • launch date, price, where to buy
  • quotable executive name and title

Go through each of these

Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.

  • headline carries company, action and one hard fact; no adjectives
  • first paragraph answers who did what, when, and where to get it
  • one quote only, and it must be something a human would actually say
  • no unverifiable words like 'disruptive' or 'leading'