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All categories/Product and design

Requirements and product · Level Advanced · Product Competitors Product

Competitor features: follow or not

A competitor shipped something and the boss wants parity.

Prompt

Ask what happens if we do not build it, then who uses it and how often. If those have no answer, it does not get scheduled.

Task: A competitor shipped something and the boss wants parity.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - the feature and its real effect
   - do our users need it
   - cost
   - our differentiation
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- decide whether it is a real need or marketing
- check whether the scenes overlap
- follow, skip, or do it differently, with reasons
- the cost of following

[Process]
1. Reconstruct what the user actually does
2. Decide whether this is a need or a proposed solution
3. Offer build, do not build, or another way
4. Write checkable acceptance criteria
5. Mark the risk and reversibility

[Output]
Problem, judgement, options, acceptance, risk.

[Do not]
- Never copy the requester's solution
- No scheduling without a usage scene
- No acceptance criteria like 'improve experience'
- Never three features at once

What to state before it starts

Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.

  • the feature and its real effect
  • do our users need it
  • cost
  • our differentiation

Go through each of these

Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.

  • decide whether it is a real need or marketing
  • check whether the scenes overlap
  • follow, skip, or do it differently, with reasons
  • the cost of following