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All categories/Product and design

Requirements and product · Level Advanced · Product Flows Design

User flows: drawing reveals the breaks

Users drop at some step and the cause is unclear.

Prompt

Ask what happens if we do not build it, then who uses it and how often. If those have no answer, it does not get scheduled.

Task: Users drop at some step and the cause is unclear.

[Before you start, do three things]
1. Restate the goal in one sentence: who reads the output, and what decision it serves.
2. If I have not given you the following, ask me. Do not assume:
   - the flow and pages
   - step data
   - differences by user type
   - known issues
3. Say how you plan to do it (at most 5 steps) and wait for my go-ahead.

[Go through each of these]
- draw the main flow and every branch, including exit
- mark decision points
- the step with most actions or longest wait
- three testable hypotheses

[Process]
1. Reconstruct what the user actually does
2. Decide whether this is a need or a proposed solution
3. Offer build, do not build, or another way
4. Write checkable acceptance criteria
5. Mark the risk and reversibility

[Output]
Problem, judgement, options, acceptance, risk.

[Do not]
- Never copy the requester's solution
- No scheduling without a usage scene
- No acceptance criteria like 'improve experience'
- Never three features at once

What to state before it starts

Leave these unsaid and the model fills them with an assumption. Most 'wrong answers' start here.

  • the flow and pages
  • step data
  • differences by user type
  • known issues

Go through each of these

Where this kind of work most often goes wrong. Already in the prompt, so you do not have to remember it.

  • draw the main flow and every branch, including exit
  • mark decision points
  • the step with most actions or longest wait
  • three testable hypotheses